Creative Direction | Illustration | Branding | Lettering
Leslie started her career in the Advertising world—in environments ranging from a boutique agency to some of the top worldwide holding companies (Publicis, Omnicom, WPP)—and has continued to do so in the past 6 years of freelancing. She has created several national ad campaigns, including for Bayer, Novo Nordisk and MEDA, and has contributed strategy and creative work to several winning pitch teams.
Leslie enjoys art & creative direction, guiding a team, and finding a great solution for her clients. Collaborations have included photo shoots, look-books, a prop book for a Disney TV show, and a re-brand featuring local artists, to name a few.
Since 2012, Leslie has been specializing in hand- and custom-lettered logos. She always begins the logo development process with adjectives (read: brand personality), and finishes with a unique identity and comprehensive branded look. She has created more than 100 identities for her clients.
Leslie has been drawing since early childhood, and pursued her love of Illustration at Savannah College of Art and Design. Her illustrations are conceptual, and she works in both traditional and digital mediums.
Leslie minored in Graphic Design, and learned a lot more about design and typography throughout her Advertising career in NYC. She enjoys negative space and alignment.
Photography, painting, fashion styling, event production, mentoring and giving presentations are just some of Leslie's creative and extra-curricular outlets.